Hoda’s career has developed through years of working in advertising and technology start-ups. She lives at the intersection of entrepreneurialism and business strategy, leveraging a decade of recruitment experience to guide her global clients who range from VC/PE-backed to Fortune 500 publicly traded brands going through business transformation. While consulting across verticals and functions, Hoda offers expertise in marketing and digital commerce as she believes it’s the cornerstone to any organization’s profitability. Her experience spans across building direct-to-consumer leadership teams to partnering with c-level to hire strategic executive roles. She’s been told her genuine curiosity and sincere passion for the work she does is refreshing to those she partners and builds strong relationships with.